Turning Flyers into Foot Traffic

A shopper opens their mailbox to find a flyer for a local grocery store: Buy one, get one on fresh Ontario apples—plus, a portion goes to a national charity.
By the next day, they’re at the store, cart full, feeling good about their purchase.

This is the power of a well-crafted promotional program—and in 2025’s tighter economy, it’s essential.

The Problem: Promotions That Miss the Mark

Canadian retailers are navigating:

• Declining online sales: Down 3% in Q1 2025.

• “Buy Canadian” momentum: 70% of shoppers avoiding U.S. products.

• Wasteful campaigns: 30% of promotions destroy value due to poor targeting or excessive discounting.

Retailers need promotions that boost sales without eroding margins, and that integrate seamlessly with in-store experiences.

From Coupons to AI-Driven Offers

Promotional programs in Canada have evolved from post-war loyalty punch cards to sophisticated, data-driven campaigns.

Key trends:

• Loyalty market worth $2.83B in 2025, with digital programs leading growth.

• Retail media ad spend forecast at C$3.7B in 2025 (+19.7% YoY).

• AI personalization and geoconquesting enabling location-specific offers.

Yet, without measurement, even modern promotions risk becoming profit drains.

Our Approach: Data-Backed Promotions

At Link Retail Solutions, we design promotions that work by:

1. Auditing customer data and store objectives.

2. Strategizing offers like BOGO, loyalty perks, or charity tie-ins.

3. Producing high-quality print and digital assets.

4. Implementing with in-store signage and digital reinforcement.

5. Measuring ROI with post-campaign analysis.

Results That Speak

• Circle K partnership: 15–20% sales boost from community-focused promotions.

• National grocery chain: Increased repeat visits through targeted loyalty rewards.

These programs don’t just fill baskets—they build long-term loyalty.