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Bussines

Optimizing Retail Spaces: The Art of Merchandising in Canada's Competitive Landscape

Empowered consumers are prepared to make changes in response to disruptions!

Bussines

Published Aug 10, 2025

Empowered consumers are prepared to make changes in response to disruptions!

Bussines

Published Aug 10, 2025

Shelves That Sell

Imagine a store aisle so perfectly arranged that shoppers naturally add more to their basket—without a single upsell from staff. This is merchandising done right.

In 2025, with Canadian retailers facing ecommerce growth and changing shopper habits, physical space optimization is one of the most powerful tools left.

The Problem: Layouts That Lose Sales

Common challenges:

  • Overstocking that overwhelms shoppers.

  • Poor product grouping that hides high-margin items.

  • Layouts that interrupt natural customer flow.

With retail sector growth at just 1.2% quarterly, every inch of space must work harder.

From Fur Trade Posts to AI Merchandising

Merchandising has deep Canadian roots, evolving from general stores to AI-assisted layouts that predict purchase behaviour.

  • 10–15% sales increase is achievable with layout optimization.

  • Boutique experiences and DTC brand pop-ups are growing trends.

Our Method: Strategic Merchandising

At Link Retail Solutions, we:

  1. Audit current store layout and flow.

  2. Plan intuitive product groupings.

  3. Produce matching signage and display assets.

  4. Implement & Train staff to maintain merchandising standards.

  5. Refine based on sales data and shopper feedback.

The Payoff

  • Grocery client: 12% revenue increase after optimizing end-cap displays.

  • Specialty store: Improved cross-selling and reduced overstock waste.